Links between pages on the same website that help search engines understand site structure, distribute page authority, and guide users to related content.
Internal linking is the practice of linking from one page on your website to another page on the same website. Unlike backlinks (which come from external sites), internal links are entirely within your control. They serve three purposes: helping search engines discover and understand your site structure, distributing page authority (link equity) across your pages, and guiding users to relevant related content.
Strategic internal linking connects related content in a way that forms topic clusters. A pillar page about "content marketing" might link to supporting articles about blogging frequency, content distribution, editorial calendars, and ROI measurement.
Internal links are one of the most underutilized SEO tactics. They directly help Google understand which pages are most important (pages with more internal links pointing to them are treated as more important), how content is related, and what topics your site covers comprehensively.
For large sites, proper internal linking can have a measurable impact on crawl efficiency. If important pages are buried deep in the site structure with few internal links, search engines may not discover or prioritize them.
Acta AI supports internal linking instructions per template. Users can specify linking rules like "Link to our Brew Guide hub page at least once" or "Reference product pages when mentioning specific items." These instructions are injected into the content generation prompt so the AI weaves internal links naturally into the article.
An ecommerce blog about running shoes links each product review to the relevant product page, the size guide, the return policy, and related reviews. This creates a network of internal links that helps Google understand the relationship between content and product pages.
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