A protocol that lets websites instantly notify search engines when content is created, updated, or deleted, enabling faster indexing than waiting for crawlers.
IndexNow is an open protocol that allows websites to proactively notify participating search engines about content changes. Instead of waiting for crawlers to discover new or updated pages (which can take days or weeks), IndexNow sends a ping that tells search engines "this URL has changed, please re-crawl it."
The protocol is supported by Bing, Yandex, Seznam, and Naver. Google has not officially adopted IndexNow but has its own equivalent (Google Indexing API for specific content types and the URL Inspection tool in Search Console).
Faster indexing means your content starts ranking sooner. For time-sensitive content (news, product launches, seasonal guides), the difference between being indexed in minutes versus days can be significant.
IndexNow is particularly valuable for sites that publish frequently. Rather than hoping crawlers visit at the right time, each new page is immediately flagged for indexing.
Acta AI fires IndexNow notifications automatically when content is published to a connected site. This is a fire-and-forget process that runs in the background, ensuring that newly published articles are submitted for indexing immediately without any manual action.
A news site publishes a breaking story. Without IndexNow, it might take 4-8 hours for Bing to discover and index the page. With IndexNow, the page is submitted for indexing within seconds of publishing.
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