TL;DR: Frase is a research-first SEO platform -- SERP analysis, content briefs, and AI search tracking across 8 platforms. Acta AI is a quality-first autoblogger -- 10-stage pipeline, voice matching, and automated publishing at $29/mo vs Frase's $49/mo with a 10-article cap. Choose Frase if you need SEO research tools and manual optimization. Choose Acta AI if you want quality content published on autopilot.
| Feature | Frase | Acta AI |
|---|---|---|
| Starting Price | $49/mo (Starter, 10 articles) | $29/mo (Scriptor, unlimited) |
| Primary Purpose | SEO research + content optimization | Automated blog publishing |
| Content Pipeline | Research → brief → write → optimize | 10-stage automated pipeline |
| SERP Analysis | ||
| AI Search Tracking | 8 platforms (ChatGPT, Claude, etc.) | |
| Voice Matching from Writing Sample | Brand voice training | Automatic voice detection |
| Experience Interview (E-E-A-T) | ||
| GEO Optimization | Content scoring for AI engines | Built into every post |
| Content Quality Scoring | SEO + GEO scoring | Acta Score (6 dimensions) |
| Banned AI Phrase Detection | 186 phrases | |
| Auto-Publishing on Schedule | ||
| WordPress Publishing | ||
| Shopify Publishing | Native embedded app | |
| Content Repurposing | LinkedIn, X, email, Instagram | LinkedIn, YouTube, X, Email, Carousel, FAQ |
| Review & Approval Workflow | Approval workflows | Review queue with bulk actions |
| Content Calendar | ||
| Programmatic SEO | 100+ pages from templates |
Frase is a research-and-optimization-first platform. You start with keyword research, generate a content brief from SERP analysis, write with AI assistance in an editor, then optimize against a real-time content score. Every article requires someone sitting in the editor driving the process.
Acta AI is writing-and-publishing-first. Set up your topics, voice preferences, and schedule, and content is generated through 10 dedicated stages, quality-scored, and published to your site automatically. You can review before publishing or let it run hands-free.
Frase offers brand voice training where you upload 5-10 writing samples and the AI learns your tone, vocabulary, and style. It includes compliance checking for regulated terms and real-time monitoring for off-brand content.
Acta AI detects voice from a single writing sample -- tone, personality, perspective, and brand voice are automatically extracted. A 10-level personality scale (neutral to opinionated), 186 banned AI phrases, and contrastive examples ensure every post maintains your voice without the generic AI tone that plagues most tools.
Frase tracks your content's visibility across 8 AI platforms including ChatGPT, Claude, Perplexity, Gemini, Google AI Overview, Copilot, Grok, and DeepSeek. This is monitoring -- it tells you how you appear in AI search, but does not change how your content is written.
Acta AI takes a different approach: instead of monitoring AI search after the fact, it optimizes content for AI citation at the generation stage. Every post is structured with answer-first formatting, extractable definitions, entity relationships, comparison tables, and FAQ schema -- built to be cited by AI search engines from the start.
Frase Starter costs $49/mo for 10 articles. Professional costs $129/mo for 40 articles. Scale costs $299/mo for 100 articles. Extra articles are $4-5 each. Extra seats cost $29/mo. Enterprise customers like Oracle and GitLab use custom pricing.
Acta AI Scriptor costs $29/mo with unlimited word generation. Tribune costs $79/mo with web research, images, voice matching, and content repurposing. No per-article limits, no per-seat charges. For businesses that need consistent automated publishing, Acta AI is more predictable.
Choose Frase if: you need SERP analysis and competitor research, you want to track AI search visibility across 8 platforms, you need programmatic SEO at scale (100+ pages from templates), or you are an enterprise team with compliance and approval workflow needs.
Choose Acta AI if: you want content generated and published on autopilot without babysitting every article, you need a lower price with unlimited generation, you sell on Shopify and need a native app, or you want GEO optimization built into the writing -- not just monitoring.
No. Frase is a content research and optimization platform. It helps you research keywords, generate content briefs, write with AI assistance, and optimize for SEO -- but you drive the process manually. Acta AI is a full autoblogger that generates, reviews, and publishes content on autopilot on a schedule you set.
Yes. Acta AI starts at $29/mo with unlimited word generation. Frase starts at $49/mo with a 10-article limit. Even Frase's Scale plan at $299/mo caps you at 100 articles. Acta AI doesn't charge per article.
For traditional SEO research and SERP analysis, yes. Frase analyzes competing content, generates topic clusters, tracks AI search visibility across 8 platforms, and provides real-time content scoring. Acta AI focuses on content generation quality and bakes GEO optimization into the writing pipeline rather than offering post-hoc optimization tools.
No. Frase publishes directly to WordPress, Webflow, and Sanity CMS. It does not have Shopify publishing or a Shopify app. Acta AI has a native Shopify embedded app with auto-connect, scheduled publishing, and SEO metadata via metafields.
Frase offers content atomization to LinkedIn, Twitter/X, email, and Instagram. Acta AI repurposes to LinkedIn posts, YouTube scripts (short and long form), X threads, email newsletters, and branded PDF carousels. Acta AI also generates FAQ schema from every post. The two tools have different strengths in repurposing.
Full Tribune-tier access. No credit card required.